Thursday, 25 April 2013

How the internet has changed Graphic Design


Technology has had a huge impact on graphic design, designers have had to 'rethink' and 'embrace' new ways of working. The internet has had both positive and negative impacts on Graphic Design. 

Designers showcase their work through websites, blogs, online portfolio's which can be seen by people all over the world, instantly. This has changed the way designers can contact and communicate with clients and, for students today, the most practical way to contact potential employers is initially via email. 

However the internet is open to the good, bad and ugly of design. There are countless websites and portfolio's that offer 'cheap' design where the offer seems too good for clients to turn down. The article below describes design on the internet as being 'a jungle out there.'

'In pre-web days, designers worked on hourly rates (or quoted projects based on the number of hours projected) and while hourly billables are ultimately better for the designer (they get paid for how long they work) and often times the client (they can choose how much time, and effort, goes into the development of their corporate identity) at the end of the day, this isn’t a practical approach to pricing services via the Internet.'





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